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Source: Skin Aqua Super UV Moisture Milk SPF50+ PA++++

Product: スキンアクア スーパーモイスチャーミルク (40 mL) Manufacturer: Rohto Mentholatum Co. (ロート製薬), Japan Label: SPF50+ / PA++++ / Super Waterproof Preset key: skinaqua

Sources for the ingredient list

The verified ingredient list comes from Japanese-language regulatory and retail sources, cross-checked across:

Active ingredients (UV filters + photostabilizer)

The Japanese full-ingredient list (全成分) for the standard SPF50+ PA++++ Super Moisture Milk shows three primary UV filters plus one photostabilizer. Ingredients in Japanese law are listed in decreasing order of concentration for items above 1%, with sub-1% ingredients allowed in any order at the end of the list — so the early-list position of zinc oxide is informative, while the relative ordering of DHHB and the photostabilizer is less reliable.

INCI / common name Japanese name Position in list Inferred %
Zinc Oxide 酸化亜鉛 #1 (first ingredient) ~10%
Ethylhexyl Methoxycinnamate (Octinoxate) メトキシケイヒ酸エチルヘキシル mid-list, before "1% line" ~7.5%
Diethylamino Hydroxybenzoyl Hexyl Benzoate (DHHB / Uvinul A Plus) ジエチルアミノヒドロキシベンゾイル安息香酸ヘキシル post-1% region ~3%
Bis-Ethylhexyl Hydroxydimethoxybenzylmalonate (DESM / Oxynex ST) マロン酸ビスエチルヘキシルヒドロキシジメトキシベンジル post-1% region ~1%

No iron oxides. No titanium dioxide. An earlier draft of this preset incorrectly included those based on a stale incidecoder listing (which appears to have been from a different SKU or formulation revision). The Japanese ingredient list is the authoritative reference.

Concentration inference reasoning

Japanese regulatory caps relevant to this formulation:

DESM (bis-ethylhexyl hydroxydimethoxybenzylmalonate, marketed by Merck as Oxynex ST) is a photostabilizer with weak intrinsic UV absorption — it primarily quenches triplet states of avobenzone-class chromophores via TTET. Not modelled as a primary filter in the atlas; not included in the preset. Typical use level 0.5–2%.

Predicted SPF (atlas model)

Using the recalibrated f(c) for ZnO and the default organic f(c):

Mode Predicted SPF Predicted UVA-PF Critical λ HEV blockade
Lab (2 mg/cm²) 100+ (ceiling) 50+ 376–380 nm ~5–10%
Real-world (0.75 mg/cm²) ~50–55 ~25–35 same same

The label is SPF 50+ PA++++ (UVA-PF ≥ 16). Real-world prediction at 0.75 mg/cm² lands at SPF 52 — close to the labeled value. PA++++ requires UVA-PF ≥ 16; the 3% DHHB + 10% ZnO combination clears this comfortably in the lab regime.

The atlas model's "100+" lab ceiling is consistent with how SPF testing actually works — products formulated for SPF 50+ (the FDA cap) are typically in-vitro SPF 80–150, capped at "50+" on the label by regulation rather than by physical limit.

Why this formulation works (qualitatively)

Together this is a textbook Japanese hybrid formulation: enough UVB from octinoxate to keep the SPF integral high, enough UVA-1 from DHHB for PA++++, with ZnO providing the broad-spectrum backbone and DESM keeping it photostable across product shelf life.

Caveats

Files referenced

ai gen